Branding explained!

No, I am not Philip Kotler to be able to give you a detailed description of the term Branding in Marketing Management. But at least I can explain to you the basic concept of branding. Branding may mean a corporate logo or a name by which a company is distinguished from other existing companies. We often buy products that we see in the advertisements. The advertisements bring out the products’ identity and this is how we come to know how each product differs from the other. Brand names help us to differentiate one product from the other.

If you have got two options- drinking Pepsi and drinking some locally made generic drink which does not have a name. I am sure you will be going for Pepsi as you have heard of this name since long and you know that a sense of promise and reputation is associated with this name. So, branding is not just a name, but it carries promises, reputations, and corporate values, attitudes of employees of the organization, quality, performance, warranties and most importantly a social responsibility. Not only individual product brands, but also corporate brands are equally important. A strong corporate brand like the HLL or more specifically the Unilever Ltd markets several brands under one corporate brand name. So this also influences he performance of individual brands. If you also think to develop a renowned brand, consult the strategic experts at Brand Identity Guru.