Brand Name Development: everything is in a name!

A big brand name is not only a powerful force in marketing and advertising but it is also an emotional bond that ties customers with the particular product under the particular brand. A brand name is very essential in market positioning of a new product. For example, the soap called Lux is associated with luxury and beauty and by the very brand name Lux we start remembering our favorite female celebrities. With this cute name, Lux has been positioned well in the customer segment which wants soaps with the quality of beautification. But on the other hand, Lifebuoy is a soap meant for hygiene and health and the name depicts these aspects. So, an ideal brand name will lead to an ideal positioning of the products in the market.



Brand name development is not an easy task. Organizations are complex and people have many jobs to focus on. So, companies can get guidance from companies like Brand Identity Guru on the brand names that would be most suitable to keep up the company image as well as the qualities of the product. Brand Name Development involves a strategic process to identify a name that has both meaning as well as feeling. It should also be easily recalled and easily pronounced. Further a customer gets a first impression about the product from its name. All these are very complex tasks but are efficiently handled by professional brand name development companies like Brand Identity Guru.