Strategic Nomenclature

What is the first thing that differentiates you from your friend sitting just next to you in your class? The names! Right? Your name is Joe and his is Avigyan. The next differences may be the different attributes both of you have. Likewise, products also need to be identified and differentiated from each other by giving them distinct names. For example, you call a dog a dog and a cat a cat only. But how will you differentiate between two cats? You will give them two different names, say, Bobby and Toby. Today the completion has increased in the market where the sellers produce nearly homogeneous products. It is in this case that they trey to grab an increased market share through Branding .

But in today’s competitive scenario branding is not just limited to nomenclature. But it attaches a lot of emotions, expectations from the customers, attitudes, values and strategic thinking from the employees and quality, performance and warranties from the product. But it is also a major expectation of the society at large to see that proper system with governing regulations and rules are in place to ensure the production and selling of environmentally safe products. So, the naming rather the branding has to be done in such a way that it represents the company’s mission and the performance of the product. The branding should also be done in a manner that it produces an emotional effect in the minds of the customers. Brand Identity Guru is an expert in this field and you can get professional and strategic branding solutions for your new product.