In the world of internet marketing there are two concepts, they are publishers and advertisers, A publisher is the one who has a blog or a website and writes about a particular product or service. A publisher maitains his blog or website by adding value added content to his potential viewers.
An advertiser is an entity who plans to promote his product or website , by reserving space on the publishers website , in return of money. A publisher can be an advertiser, if he is planning to promote his own website/ blog. I had been an advertiser for an advertising company for which I paid $5 for 100 clicks.
Google is not a new name for both the above entities, Google has come up with a concept of AdWords long back, Now to shed more light on ADWords ,Its a pay per click service provided by Google, you buy a particular AdWord and this ADWord or keyword is linked to Google Adsense and publishers use the adsense to display them on their blogs or website and monetize them.
There is a paid per click (PPC) concept behind the scene, what this means is how much are you going to pay per click , I will explain you with an example , IF you are planning to sell a product and its profit is $50 and if the conversion ratio is 1% then each click is worth $0.5, and if you are planning to pay <$0.5 for each visitor then you will profit and make more money. While I was searching the internet to make money from Google AdWords and how to implement and work with them, I stumbled upon a site named epiphanysolutions, I was able to see the Google Adwords ebook - The Ultimate Guide. PPC Agency Secrets Revealed!, this was the book , which I was looking for , Its written by the veteran PPC professional, Steve Baker, Its a hidden gem , acting like a gateway to value added information.
The site is a one stop source for all the Google ad words information, if you are a newbie in Google Adwords arena , I recommend you to go through this fully loaded Google ADWords site and quench your thirst of knowledge of Google ad words and also please don't forget to buy the e-book written by Steve Baker, I have shown you the pathway to make money on the internet by leveraging the opportunity of information available on the internet,Now its your turn to decide.When a Professional write , there is a always a substance and a goal and objective through which his readers can benefit from.
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