Saturday, November 08, 2008

Using AdWords To Get Traffic




Google AdWords advertiser. There are way more discussions about AdSense than AdWords because one makes you money while the other cost you money. I’ve been using AdWords to send traffic to this blog by purchasing Google SiteMatch ads on other blogs that I feel are a good match for what I offer.The problem with a SiteMatch campaign is there’s no way to measure the effectiveness. You know how many people click on the ad and come to your site but you don’t know if you’ve made
any money off them or if they will stick around. Some say this is just part of the cost of doing business, that if you want to make money online, you sometimes need to spend money online. I don’t have a problem with spending money online. However, I would like to recover the advertising cost whenever possible.

Recovering AdWords Cost with Affiliate Sales

Most affiliate marketers use Google AdWords to send traffic to their affiliate landing page in the hopes that the visitor would buy whatever it is they’re offering. If the AdWord cost is less than the profit from the sales, then you've got yourself a winner. If the ads cost more than sale, you need to keep tweaking or you’ll have a loser on your hands.I’ve decided to expand on this concept. The page I used isn’t really a true affiliate landing page in any sense of the word. I’m using AdWords to send traffic to my review of Affiliate Outline.

The object of the exercise is to send traffic to the post with AdWords to gain new readers and sell enough eBooks to recover the advertising cost. The problem with most affiliate landing page is it’s only one page and most people (up 99%) will not buy your offer and leave. However, by sending the traffic to a blog that offers way more than just entertainment, I’m hoping some of those , 99% will explore the blog and become readers. Since they came to the blog by clicking on a Google ad on how to make money online, there’s a good chance they’ll stick around.

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