Saturday, November 08, 2008

Time Stamping Your Posts




Every since starting my site, I had been progressively stepping up the number of posts the blog does each day. I’m averaging almost five new posts per day and they’re spread out evenly thought out the day. Some readers have asked if
I stay at the computer all day long so I can write a new post every 3 to 4 hours. The answer is no. I do all my posts at once, then timestamp them.

Wordpress has a timestamp feature which shows when a post went live. Normally, the time posted is the time you hit the publish button, but the timestamp is user adjustable. Therefore, I can write a bunch of blog posts in advance and timestamp them to show up at different hours of the day.

Using the timestamp is extremely easy. Just write your post like normal but instead of hitting Publish, you edit the timestamp for the time you want to post to goes live, then hit publish. Your post won’t be on the blog front page until that time comes.I like to maintain a backlog of 3 to 4 posts in the timestamp queue. This way I know I have posts coming up if I enter a period of “OMG! I have nothing to write about!” Generally, by the time the last timestamped post hits, I’ll have something new added to the queue.Using SEO Friendly URLs For Better Search Results

Dynamic URL vs. SEO Friendly URL

By default, Wordpress names its URL with a dynamically generated sequential number. The number is placed after the domain name and looks something like http://www.some.com/?p=1508. To Google, this doesn’t mean anything. Google will have to spider my content to figure out what the article is about.Contrast this with http://www.somehow.com/new-ad-network-auctionads/.

With this SEO friendly URL, Google can figure out immediately what the article is about. I have a much better chance of showing up in the search engine results page using a SEO friendly URL than a dynamic one.Turning On SEO Friendly URL to turn on SEO friendly URL, go to Options in your Wordpress control panel and choose
Permalinks. From there you have four choices for displaying your URL: Default, Date and name based, Numeric, and Custom. You will want to use Date and name based or custom because they are the most search engine friendly. I use the custom setting for my URLs - it shows my domain name followed by the post name. The custom structure to do it this is /%postname%/.

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