The best way to make money off a full feed RSS is to encourage readers to visit your blog. My RSS feed is monetized with FeedBurner Ad Network and Text Links Ads Feedvertising.FeedBurner Ad Network ads are CPM based display ads that appear below a post. The CPM rates can get very high (up to $8) but the fill rate is very low.Text Link Ads, Feedvertising ads are just like text links for a blog. Instead of buying a link on a blog, the advertiser buys a link in the RSS feed. Like TLA links on a blog, pricing is flat rate so life is much easy.
How To Get RSS Readers To Visit Your Blog
Most readers read the site by visiting the blog. However, over 5,000 read the blog via thefull feed RSS. This can create a problem when it comes to monetization because there are far fewer ways to monetize a RSS feed than a blog.
If you look at the blog of Guy Kawasaki, you’ ll find that over 22,000 of his 30,000 daily readers read his blog from RSS only. It is any wonder why
Guy cannot make money from Google AdSense? Another example is Tech Crunch. They have 50,000+ blog readers and 400,000+ RSS readers. Fortunately for them, their ad sales team takes the RSS readership into account when selling ad space – that’s why a 125×125 button cost $10,000 a month.Having a large RSS readership is great and it is something every blogmaster should try to build.
Your RSS represents a loyal reader base and seeing that number increase is a good representation of real growth. However, because many RSS reader won’t visit your blog, making money off them is very limited. FeedBurner Ad Network
and Text Link Ads Feedvertising are two ways to monetize a RSS feed, but the best way to make money off RSS readers is to encourage them to visit the blog. Here are some ways to do that. Turn On FeedBurner FeedFlare I run my RSS feeds through FeedBurner.
Their FeedFlare feature allows me to add a comment
count to the end of each posts. This lets the RSS readers know how many comments the posts have generated. Unless a reader subscribes to the comment RSS, comments cannot be read from the post RSS. This mean a RSS reader must visit the blog in order to read the comments. If a RSS reader is interested in the post, the chances are good that he or she will click on the comment link to see what other readers have to say.
No comments:
Post a Comment