So you don’t want to pay for PPC (pay-per-click) ads, and instead you want to be listed free in the top 10 Google results for your top keywords? That’s exactly what I did for my former website.
A. Incoming links
What I learned from my success is not only am I a freakin genius, but that buying incoming links is a must. It’s very difficult and time consuming to create content that many high PR sites would just link to freely, so I always buy links.I had high PR sites linking to me, and one of the keys was that many of them had incoming links to them from government pages and authority pages. Some of the sites I paid for links from were MakeaChildSmile.org, FoxNews.com, etc.
I believe links from government pages and authority pages make a HUGE impact in your rankings. If you can get some to directly link to you, great. If not, find a site that has government or authority links going to it, and get them to link to you. They should be PR4 or higher. Don’t bother with any less. What you can do is locate non-profit charity sites (501c websites), and negotiate with them for a link. Make a donation to their charity or whatever it takes. Charity sites are commonly linked to by government sites. You can check to see where other sites get their incoming links from by going to Google and typing into the search area,“link:www.nameofwebsite.com”.
It’s also important to get incoming links from high PR sites that are in industries related to yours. If you have a site about finance, it wouldn’t be good if you only had incoming links from porn sites. Get it?As far as anchor text, you used to be able to get away with using the same anchor text for eachincoming link to your site. But now it’s important to switch it up. Anchor text is the actual text in the link to
your website, such as anchor text here. It’s easy for Google’s robots to spot a site that is buying links if all of your incoming links use the same text. If your main keyphrase is “celebrity news updates”,you would want to have links pointing to you with varying anchor text like “celebritynews,hollywood news and hollywood redcarpet, etc.”
This is especially important if you are buying links from a site with several hundred or thousand pages. Google used to count having many high PR links from the same domain as important, but now it appears to be much less important. But if a site does link to you from multiple pages on their site,make sure the anchor text is varied.
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