As you may know, there are about a dozen or so decent PPC search engines.These are websites where you go on and bid whatever price you are willing to pay for a visitor to be sent on your website for a particular keyword.If you sell books,you may bid a maximum of 25 cents to have your ad displayed on these websits when someone searches for a book that you sell.
The Biggies are : Google Adword and Yahoo.
The rest of the best : Search 123,enHance,SearchFeed,GoClick,7Search,Findit-Quick,Looksmart adn Kanoodle featuring in the top 10
Now, it's important to note that Google has two advertising services - Adwords and Adsense.
Adwords is for advertisers who want to get traffic to their website from Google and it's partners.I Suggest you get reading 5 days to success with google adwords which is one of the best ebooks on google.
Adsense is for publishers - people who have websites, of their own and want to become one of Google's partners,in which Google will display ads on your site,ads that the Adwords advertisers are paying for.
Google will split the profit with its AdSense publishers.Google doesn't reveal the exact percentage,but most experts agree that is around 50 percent.Now isn't that some cool information.
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