Keywords are a very important aspect of marketing, but one problem many marketers face is paralysis by analysis (is this you?). People spend too much time worrying about how much traffic a keyword receives, how much competition there is, and the competitors that are advertising under these keywords.This causes people to never get anything done!to be honest with you, the best keyword tool available is 100% free.
The BEST keyword tool is Google’s External Keyword Tool. Not only does this tool have the most current data (data that no other tool can access), it will give you the widest range of keywords and the most elaborate keyword ideas.
https://adwords.google.com/select/KeywordToolExternal
Here a couple of tips for using this keyword tool (or any keyword tool for that matter).
1. Start your research with a broad keyword. If you have a site that sells golf shoes, you
will want to type in “golf shoes”…and then expand your research based on the results.
2. Do multiple searches. One search will not be adequate. Dig down into different
keywords and research the more targeted, longer tailed search terms. Ex. Footjoy golf
shoes.
3. Record your results. Writing your results on paper may become time consuming, so
create a file in word or notepad so your can keep track of your research
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