Thursday, November 13, 2008

Page Content the key to SEO



Of course, incoming links aren’t the only thing that is important to SEO. Proper use of page title, H1-H3 tags, meta tags, description, keyword density, and content are all key to your success as well. I recommend only using one H1 tag per page, and including your main keyword or phrase in it. I also like to use a style
sheet to manipulate the size and color of an H1 tag, so it fits in better with the site theme. H1 is the main heading for a page’s text. H2 is for sub-categories, and H3 is even smaller. I don’t even bother with H4-H6.If you aren’t familiar with style sheets (see sample on the next page).

H1
{
FONT-SIZE: 13pt;
COLOR: Black;
FONT-FAMILY: Verdana;
TEXT-DECORATION: underline
}


The above code would be placed within the head section of your web page. Don’t repeat your keyword in the H1 tag, and don’t make it longer than a simple sentence. In the “keyword” Meta tag section of your page, you should put your page’s main keywords/phrases separated by a comma. Don’t go crazy here. Just list the top ones. For the “description” meta tag, just make a simple sentence or two that summarizes the page,including your main keyword/phrase.

Like this:

META NAME=”Description” CONTENT=”Bad breath is something that lesser webmasters usually deal with. If you are a lesser
webmaster with bad breath, you’ve come to the right place.” META NAME=”Keywords” CONTENT=”bad breath, halitosis, halitosis breath, get rid of bad breath, bad breath help”.

It’s important that you keep your content updated and make a few changes every couple of weeks. That way Google knows to come back to your site every few weeks to spider your site again. You are basically training Google’s robots to think your site is important because you change and update your content often. If you don’t know enough about a subject to write a few new paragraphs about it every couple of
weeks, or if you are too lazy like me, but you still want to target the subject because the keywords are high paying, you can always put articles on your site written by other people. There are a few sites that provide thousands of free articles on just about any subject, and you are free to use them on your site. You can find these articles at Article City, GoArticles and Ezine Articles.

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