Alternate SEO Strategies

Miscellaneous sEO strategies:

One thing I highly recommend is becoming a member of
www.webmasterworld.com and frequently reading posts in their Google forum. I also recommend joining Warrior Forum.

The latest Google results indicate that:

1 - It’s important to optimize your pages so that they have “normal” addresses, without id’s and/or strings attached. You’d want yoursite.com/product.html
rather than yoursite.com/product123.php?117765

2 - It’s important to be consistent with your site’s interior links. In other words, if you link to your pages like this a href=”http://yoursite.com/file.html”, then don’t link in other spots like this a href=”file.html”. Pick one and stick with it.

3 - Use a simple sitemap page that links to all of your pages.
4 - Use 301 Redirects. Make index.html do a 301 redirect to http://www.yoursite.com/. Make yoursite.com redirect to www.yoursite.com. To do this, you can insert the following code in your site’s .htaccess file :

Options +FollowSymLinks
RewriteEngine on
RewriteBase /
RewriteCond %{HT TP_HOST } ^yoursite\.com [NC]
RewriteRule ^(.*)$ http://www.yoursite.com/$1 [L,R=301]
RewriteCond %{ THE_REQUEST} ^[A-Z]{3,9}\ /index\.shtml\ HTTP/
RewriteRule ^index\.html$ http://www.yoursite.com/ [R=301,L]

You should also sign up with an external tracking program to find out exactly where your visitors are coming from. I use Site Tracker to keep track of where my site visitors come from, and it also tells me what keywords they used to get to my site.