Thursday, November 06, 2008

Pumping Out the Content - Main Critera of Online Income



1 - Write It Yourself - This is the hardest way to create content. It’s also the most time consuming, yet it brings the most rewards. If you know the topic you’re covering, then you should be the one to write about it. I try to write at least one article or review each week for The TechZone, which really isn’t asking a lot since that leaves six days of doing whatever I want. The advantages of writing the
article yourself are the article is unique and you are in control of the quality. The disadvantage is it can be very time consuming. And then there is always the “I can’t write!” problem. If that’s you, then read on.

2 - Hire Someone to Write - If you can’t write yourself, then you can always hire someone. How you pay them is up to you.Some sites employ full time writers who are on salary and some pay per article. Many tech sites don’t pay anything. Instead the writer gets to keep the item being reviewed. However you do it,just make sure there is a contract between you and your writers stating that the articles belong to
you once they’re done. I have dealt with tech sites where a writer leaves to start their own tech site and then post the old articles they wrote on their new site. This becomes a very sticky situation and you want to avoid that.

3 - Ask Readers to Write - A good source of articles can come from your readership. Everyone wants their 15 minutes of frame and having an article on their favourite site is one way of doing it. The main problem with reader submitted articles is quality. If you accept reader articles then make sure to add “All submissions become the property of” to your TOS.

4 - Trade Articles - To keep content flowing, I sometimes will trade an article with another site. We each choose an older article from each other to be posted. To our readers, the old article is new. The advantage of this setup over using a free article service is you don’t run into the duplication penalty.However, because the article is older, we may do a little rewrite to bring the article up-to-date,but that will only be a minimal amount of work.

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