Blogs by the employees of Sun Microsystems

http://blogs.sun.com/ is the blogsite operated and maintained by Sun Microsystems. And mind you, only employees from Sun Micro Systems are permitted to write for this blog site.



This is a good approach because in this way the employees can act as brand ambassadors of the company and can bridge the gap that exists between a company and its customers. The employees can clear out any doubt existing in the minds of customers through their blogs and their informal discussions on other topics make them customer friendly. Even employees of Sun Microsystems separated geographically can know about each other by reading these blogs. Thus blogging is not only an online income opportunity, but it is also an effective way of communication.