Marketing starts with identifying customer needs and wants and ends with satisfying them with a coordinated set of activities that also allows a firm to achieve its own goals.
Guerrilla marketing is no different , its an excellent tool for most small businesses,and when coupled with the right coaching and implementation it can leverage to help you reach your full business potential.
Guerrilla Marketing
How it works?
The main idea behind this type of marketing is to Identify a target market and provide value added information to a particular target group instead of flooding them with redundant information.
The concept is to offer your customers products or services in ways that bring you into their daily lives. For instance, distribute T-Shirts,annual calenders,pens or notepads with your business logo, suitcase ,watches,diaries and many more These are just a few ideas of how you can reach people as part of their daily routine. Guerrilla marketing in the same way expands the number of potential customers you can reach, capturing larger market , increase the market share and leading to increased sales and profits.
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