Think For Yourself while SEO'ing

Quite often I meet people in the SEO industry who blindly follow what a certain ‘guru’ says, or believe everything that Google says to be gospel.
But as I told you earlier – there is no one way of doing SEO, and there definitely is no ‘right’ or ‘wrong’ when it comes to Search Engine Optimization. It is all about what tactic is most effective in taking you to the top of the
SERPs, and that is all that you should be really focused on.

Blind faith in Google’s idea of SEO, or some guru’s idea of SEO, is usually a bad idea. Listen to all sides of the argument, see the results for yourself and if possible, carry out your own experiments if you have to.

One such example involves paid links. Google has explicitly said that paid links for ranking purposes are not acceptable and will be penalized, where as paid links for traffic purposes are fine. This has caused a lot of debates in the SEO industry on whether paid links are right or wrong vis-à-vis Don’t be a slave to Google or what other people tell you about SEO – there is no set pattern on doing SEO and
there is no ‘right’ or ‘wrong’ either The most successful SEOs I know of publicly question some of Google’s policies and ‘preaching’ when it comes to Search Marketing.

That’s not to say that you should go against Google, but that you should keep an open
mind and focus on what works and what is guaranteed to be successful in the long run.
Everything else, whether told to you by Google or the SEO gods or me, is irrelevant. Stay on top of the ball as far as developments in the SEO world are concerned; focus on what works, and what your experience tells you works.