Successful Ad Placements and Blog Monetization

Monetization of a blog is way more than slapping on a couple of Google ads. That is just the beginning. Your job is to find as many ways possible to extract maximum dollars out of it, while still providing a good user experience. There will always be people who will complain about ads on a blog - even if it’s only one ad. Here’s something to keep in mind, those who complain the loudest about advertising on a blog are the same people who will never click an ad, or worst, use an ad blocker. Since you don’t make any money off them, how important is their rant about too
much advertising?

How do you know when cross reach the tipping point? The answer is simple. Your traffic will tell you - if it starts going down, you need to make changes. However, the chance of it going down because of too much advertising is quite slim. Asked 100 readers what the biggest reason for leaving a blog is and too much advertising wouldn’t be at the top of the list. I think it’ll be tied withdisrespecting a lobster
.
Take a look at one of the biggest blogs on the net,Engadget. There are 21 ads on the front page.Do readers complain? I’m sure some do. Does Engadget care? I highly doubt it. If you’re going to monetize your blog, then really monetize it.The Key to Ad Placement The key to placing advertising on a site is to use many different advertising sources and to space them out so they’re not too crowded. If Engadget were to put all 21 ads above the fold, there would howls of protests. A good rule of thumb to follow is an ad should be visible with every scroll of an 800×600 page. It is possible to place a ton of ads on a page and still have it lookclean (I’m not saying Engadget is clean).

Another key is to use many different types of ads. 21 banners on a page would look ridiculous but if you mix it up with banners, text links, buttons, affiliate stuff, etc., you can still maintain a fairly clean and readable page. Don’t Bother With the Whiners The majority of your readership won’t care that you have advertising on your blog. Don’t pay too much attention to the whiners. While they may be vocal, they’re not going to make or break you.