Over the past five years, gift cards have exploded onto the retail scene. According to Statistics Canada, 82 per cent of retailers were in on the gift-card game by 2006. Three years earlier, just over a third of retailers offered such cards.
Now it's hard to find any retailer who's not issuing them. It's tough to safely put 30 litres of gasoline under a Christmas tree — but you can give your kid a $25 card from a service station chain. And Via Rail offers the gift of travel, in just about any denomination you want.
The most successful gift card in North America may be the one offered by Starbucks. The company estimates 10 per cent of all the caffeine hits served up by its North American baristas is paid for by gift cards. It's also the only retailer that will let you use your gift card to buy another for someone else.
Gift cards are simply not the other way of giving gifts or getting into more retail business. It’s also a lure way of attracting more and more business.
Blackhawk Network is the largest third-party provider of prepaid gift cards and has conducted its own research about Holiday shopping and consumer attitudes this holiday season. Here are some key messages that we would like to get out to the public regarding gift cards and the upcoming holidays. All of the statistics are supported by studies and other evidence. Please do not post these messages verbatim.
gift cards continue to be the preferred gift this holiday. Regardless of the state of the economy, they provide benefits such as convenience, personal budgeting and fraud protection when buying online. Gift cards let the recipient get what they want. Consumers prefer to give and receive gift cards because they get what they want and their money is not wasted. Overall consumers are positive regarding gift cards.
Gift Card Mall™ is one stop shop for getting innovated gift cards this season. Get the best deals and most lucrative verities this season to get your near and dear ones more closer.
No comments:
Post a Comment