Without a plan, how will you know which direction to go in your marketing approach? Where to place your money? With so many "gurus" on the Internet you can easily lose your focus and get derailed on your way to wealth, unless you have a business plan to guide you. It's your map, and it makes the difference between making it to the top, always struggling, or going broke. Spent lots of money on advertising and gotten poor results? Even though thousands of people visited you site? Are you hitting the right market? Does your advertising "speak" to your perfect customer? Do you know your perfect customer's profile? Learning how to target people who fit that profile, and then getting them to buy is fairly easy because they already want your product.
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