Banners can either have motion or no motion, but they are there to attract your attention and when you click on them you are directed to another webpage or website. They are advertisements for something and can catch your eye more than just routine text. By being in picture form they can more readily give one a concept which can be important as otherwise you might loose traffic as people may not take the time to read the text. If the banner is connected with a payperclick campaign, the person who is advertising will be charged the amount that is specified in their campaign for the keyword the banner is related to.
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