Sales agents and advertisers send RupeeMail to recipients who have agreed to receive RupeeMail by either subscribing to the website or permitting a specific sender to send email to them.The mails are sent either to a list of willing recipients selected from the website's data base or to their own list of customers who opted to receive email from them.
If the recipient opens the Mail, then he gets the credit value attached to the Mail credited to his account. The sender decides the value of the amount paid to recipient to open the mail and read their message containing ads, news letters, survey etc.
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