The marketing head of an FMCG company repeatedly complained about his “hopeless Sales Team”. But, surprisingly, the sales personnel were Management graduates from leading Management Institutions. Puzzled, the top management gave the responsibility of finding out the real cause of failure of the Sales Team to the Systems Department. After careful study, the systems Department revealed that a lack of crm software is responsible for unmanageable Sales Data to be properly utilized. It is at this point that they prescribed “aim promote’’- a crm software which will best suit the needs of lead management, sales management, sales force automation, automatic lead distribution, customer lead list and what not?
Further, “aim promote” ensures zero set up fees and integration of your system with your website, thereby, reducing cost of implementation and ownership.It also encompasses the financial measures of performance by generating repots on ROI, Return on advertising spent (ROAS), gross/ net profits, lead revenues, call centre performance. Now, the Marketing Head is satisfied with his Sales team equipped with Sales Force Automation in terms of task calendars, mass mail, custom tasks and filters.
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