The next generation marketing strategy that is going to rule the industry is “Mobile Marketing”. Mobile marketing is not tele marketing, instead it is an opt-in service and can be called as invertising. Here, the advertisement campaigns are done by sending the SMS.
In a case study, it is revealed that mobile marketing is mainly attracting the youth in the age group 18 to 35. The market for the mobile marketing is expected to reach one billion dollars by 2012. Google and yahoo are looking at the issue and planning to make their entry into this medium as soon as possible.If you have any zeal to make a business, look at this opportunity.
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