The corporate-giants are making smart and modernized efforts to reach their customers, suppliers, society at large and in fact any stakeholder through blogging. Sounding very odd? But this is the fact!
Big companies like Sun Microsystems and Cisco have allowed their employees to share their personal blogs openly with public with a view to spread the words of the companies’ products, services, and philosophy. http://www.news.com/8301-10784_3-9903070-7.html will lead you to a very interesting passage which describes the reason why Cisco had to face a lawsuit. This passage describes that there should be some limit to what the bloggers say about their companies! Income from blogging, is in fact, a very intelligent and sensitive approach, one has to know what to mention and what to leave out!
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