Everything in a name!

Mahatma Gandhi might have said once- What’s in a name? But nomenclature has become very important in today’s business scenario. The name of company and its products influence the type of customers that it wants to attract. For example, one cannot afford to name a company, which sells funky T- shirts by a name, which specifies traditional and orthodox cultures. Nomenclature has much to do with the culture, offerings, and marketing strategy of an organization. Thus nomenclature is not everyone’s cup of tea and requires a better understanding and specialized effort from experts with a varied cultural experience.



Nomenclature has gained more importance with globalization. Many of the companies who want to go global may have to modify the name of their products because a meaning of the certain word in one country might have a negative impact in another country. Namestock is a company that specializes in naming a company and its products in a manner that this name becomes a path for customer recall and success.

Other services are domain name registration and optimization of name value through communication and well designed marketing strategies. When success depends on a communication through names, then why not optimize an effort in naming too?